Above Photo:  Emma Pilkington | Profile Photo: Anushe Low

 Above Photo:  Emma Pilkington | Profile Photo: Anushe Low

joanne truby floral design

I actually fell into flowers by chance, it all started whilst away travelling through Central America back in 2008 when I had an epiphany that I wanted a career that allowed me to be more creatively hands-on (up until that point I had worked in the fashion and homeware industry). I decided to take the plunge & study for a creative degree, originally enrolling for an FDA in design display but fate stepped in as the university discontinued the course. This left me wondering what on earth I would study instead? Reevaluating the list of other course options available I spotted it… Floral Design and Events Management and thought to myself ‘that sounds interesting’. After just a couple of classes, I had fallen hook line and sinker for the flowers! Three years later I graduated with a first class BA Hons degree in Floral Design and Events Management and following on from my graduation established Joanne Truby Floral Design in 2012 and have never looked back since! 

With a focus on design and details and a ‘thinking outside the box’ attitude when it comes to working with flowers, our style is natural and organic yet abundant with a romantic feel. We adore mixing different colours and textures to create stunning floral combinations. With an ethos for creating wow floral concepts, I'm inspired by many different elements around me; art, interiors, travel along with nature itself and the seasons. I adore mixing different colours and textures together to create truly stunning floral combinations and I love nothing more than seeing a design concept come to fruition on the day of a wedding or event after months of planning. I also love teaching our floral masterclasses, it makes me so happy passing on my knowledge and seeing people ecstatic with their final creations. When I’m not busy designing flowers I also love to write about them and have had the pleasure of guest blogging for a number of leading wedding blogs along with writing regular features for print magazines including Wedding Flowers and Accessories and Perfect Wedding sharing our expert knowledge and guidance on all things flower related. To me, flowers come armed with a superpower, which is never failing to evoke such happy emotions, & I feel very lucky to work with such naturally beautiful materials. I adore flowers & foliage's and like to work with the best of each season's offerings. The smell, the delicate petals and the wide array of colours, shapes and varieties available never cease to amaze me!

 

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