As an artist myself (and yes as a photographer I do class myself as an artist), I'm often asked questions like 'How does a creative idea come to you?' and 'Where does it come from? '. The truth is there is a process and although a lot of it you can see, there is so much more that you can not.
I'm so thrilled this morning to share this gorgeous creative process shoot by a team of talented and creative suppliers including a beautiful round up of what Kiki-Sunshine Boonwaat believes to be a creative process.
From by Kiki-Sunshine Boonwaat: The creative process is one that often goes overlooked.
We see the end result, the polished product, the perfectly laid out table, photograph, display.
We see the work that goes into mood boards, collaborations, the administration.
But the real work, the reason a product or service can be so laden with emotion and deliver such value is because of the heart, the feelings, the energy and the consideration that is required in the first instance.
It’s no longer a case of us having an education, going to a University, learning how to work, how to make, how to please, how to present or sell – those are things that we have to learn alone.
What the creative process is really about is tapping into our selves, using what we have learnt from life, from experience, from our very cells and employing that energy to flow into our art.
And that process can be painful, we dig deep for the sake of our work, for the sake of our creations, for the delight of others. Yet it’s not for recognition, our pleasure comes from the very process itself that calls on us to experience life, to relive memory, to rework solitary items into a collection that promotes pleasure.
And that’s where the secret lies.
Our work, our creative endeavors, they’re not about strategy, they’re not about the sale, sometimes they’re not completely even about our clients, they’re about life itself, about love, about memory, about stories, about fleeting moments that undulate into the beauty that gives breath to a situation, to a ceremony, to memories that create legacy and cements our human condition.
And those stories allow us to go forth and create new stories, experiences and moments for others that they can carry forward throughout their lives, sometimes even passed down to new generations, captured.
They’re about heart, they’re about experience, they’re about love, they’re about pain and it takes becoming comfortable with being uncomfortable to complete the journey of even being able to put our art into the world, of being able to go through that process and journey of creation.
But it’s something that we love.
It’s something that allows us to evolve, to grow, to light up, to fill and that light – that spark that fills our hearts is what we pass to others, our clients, the people we work with, the industry on a whole – alight and alive with the magical process that we call creativity.
That’s the driving force.
The process itself.
The part of that often goes unnoticed, over looked, unrecognised.
Yet it’s the lifeblood of our industry.
I believe attention needs to be brought to the creative process, to the years and moments of life that are brought into an experience a client has when working with an artisan.
It’s something we need to bring to light, to see, to treasure and appreciate.
It’s what allows what’s in our hearts a voice after all.
Creative Direction: Kiki-Sunshine | Photography: Bethany Stanley | Floral Design: Sarah Harper Flowers | Paper Goods: Bureau Design | Calligraphy & Watercolour: Gemma Milly | Creative Direction, Textiles & Styling: Kate Cullen | Venue: Matara Centre | Calligraphy Pen Holders: Tom's Studio | Videography: McGill Sisters Films
My background is as a wedding & lifestyle photographer, shooting both digital and film to create authentic, soft and natural fine art photographs. Working primarily with natural light to give my work a beautiful, light and airy touch infused with soft tones.
I have always appreciated and valued the simple things in life and finding the interesting in the ordinary. Coco Lane was founded as I wanted to create something that is about an experience, the slower pace of life, cosiness and candlelight, cuddling up on the sofa with loved ones, being with the people you love, sharing food with close friends, a feeling of home, nurturing a chosen career, wanderlust travels, savouring the small moments in everyday life and just being you and enjoying a cup of tea.
I'm excited to bring you stories that promote all those moments in life that give us value and meaning; inspiring us to live beautifully.
"I began to realize how important it was to be an enthusiast in life. If you are interested in something, no matter what it is. Go at it full speed. Embrace it with both arms, hug it, love it, and above all become passionate about it. Lukewarm is no good" - Roald Dahl